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  • Bernard Group 8:35 pm on February 14, 2014 Permalink | Reply  

    RT @satyanadella “” Microsoft CEO is cool at all levels. Make Microsoft cool!

     
  • Bernard Group 4:27 pm on August 18, 2013 Permalink | Reply  

    You Should Get Started http://t.co/RUzcqtn6Zl :D

     
  • Bernard Group 4:26 pm on August 18, 2013 Permalink | Reply  

    ive been trying this out and it working great http://t.co/rb8lgFeYr1 :D

     
  • tgprice5 6:43 pm on July 12, 2013 Permalink | Reply  

    DoD Decries Defense Cuts as Western States Forrests Go up in Flames 

    A couple of topics in today’s Wall Street Journal caught my eye. The first is that the DoD is forecasting disastrous consequences if the Pentagon undergoes a $52B sequestration budget cut. Yet in an AP article, according to Todd Harrison of the nonpartisan Center for Strategic and Budgetary Assessments in Washington, the Pentagon will still maintain a total annual budget, adjusted for inflation, of well over $500 billion a year for the rest of the decade.

    On another subject in today’s WSJ was an article written by Erica Phillips and Ann Zimmerman that featured some of the following statistics. In 1991 the US Forest Service and Interior Department Agencies spent a combined $206m for fire suppression; $953m in 2001 and $1.7b in 2011. And yet funding for the Forest Service’s hazardous-fuels program will be cut to $201m from $301m and the Interior Department’s budget would drop to $96b from $145. This may be a cheap shot, OK, it is, but I wonder how that makes the families and friends of the 19 fallen fire fighters feel.

    I’m reminded of the 1993 movie, DAVE, where Kevin Kline stars as an ersatz POTUS and gathers his cabinet around a conference table in order to balance the budget (http://www.youtube.com/watch?v=ZARAldXlSyA). Sure, it’s a movie, but would it be too much to ask our acrimonious Congress to do something similar? And could the Pentagon get by with just a little less to help out the Forest Service and Department of the Interior?

     
  • Bernard Group 7:27 pm on February 15, 2013 Permalink | Reply  

    FLM.TV on the Front Page of Austin American Statesman Movies section talking about Video Services

     
  • tgprice5 8:10 pm on June 9, 2012 Permalink | Reply
    Tags: B2B, B2C,   

    Companies Use Social to Track and Follow Up on Brand Mentions – eMarketer 

    {tgprice5: I would recommend that every company monitor the Websphere for social mentions of a company, be it B2B or B2C, especially in a B2C world where there could be thousands, or even millions of customers and therefore, a huge number of posts. On the other hand in a B2B world, we have a client, for example, that has ~ ten customers and has a deep relationship with each of them. Not too many people are going on Facebook to comment on the power requirements for an embedded processor. My advice to B2B companies is know every facet of your market as possible, track competitive activity closely and know your customers from the CXOs down to the department level. As for social media monitoring tools, J.D. Lasica has an excellent article on 20 free tools that are available: http://www.socialbrite.org/2011/01/11/guide-to-free-social-media-monitoring-tools/.}

     

    B2C and US-based companies lead the wayB2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback.In January 2012, customer experience management software company Satmetrix surveyed over 1,000 B2B and B2C companies worldwide and found that more than half of B2C companies 53% both tracked mentions and followed up on them, while an additional 25% only tracked and 4% only followed up. This is compared to only 27% of B2B companies that both tracked mentions and followed up on them. Almost half of B2B companies 47% did not track or follow up on brand mentions on social media.

    Of those companies that have a system in place for tracking and following up, Satmetrix found that the most popular process companies used was having a dedicated team that monitored and responded to customer feedback. In North America, 48% of these companies had a team place, while 49% of companies in Europe, the Middle East and Africa had the same.Looking at the differences worldwide, US-based companies were more likely to use social media to track mentions and follow up, with 46% of US companies and 45% of North American companies saying they did both. In Asia, the percentage of companies was lower, at 39%, and in both Latin America and Australia/New Zealand it was 34%.

     Consumers are discussing companies online, offering advice and even criticizing brands, whether or not these brands are active in the social space. In 2011, TNS found that 64% of consumers worldwide wrote about brands online in order to offer advice, and 52% said they did so to criticize a brand. Companies should have processes and tools in place to track what is being said, and a system for following up on comments when it is appropriate.

    via Companies Use Social to Track and Follow Up on Brand Mentions – eMarketer.

     
  • tgprice5 3:31 pm on April 26, 2012 Permalink | Reply
    Tags: hashtags, tweets,   

    Creating a #Hashtag Campaign on Twitter | Social Media Today 

    {I really like this article on Twitter hashtags. To me one of the most important pieces of advice is in this paragraph: “Check to see if the hashtag you have in mind already exists and is in use. It is also very important to check if your desired hashtag has not taken on some other meaning. Twitter Search, Hashtags.org and Tagalus are some tools you can use to do a quick hashtag check.”}

    Often the biggest results come from the smallest actions.

    Take Twitter hashtags, for example…

    The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out.

    This tiny bit of detail lets Twitter organically categorize your tweets, as well as anyone else’s, that make use of the exact same hashtag. In a very big way, it is the 140-character equivalent of assigning keyword tags to documents and blog posts.

    Just as anyone searching for content about a specific keyword gets pointed toward the articles containing that keyword, anyone searching on a hashtag gets a listing of tweets containing that hashtag. Reflect on that for a moment, for therein lies the power of the humble hashtag.

    By including a relevant hashtag in your tweet, it becomes visible to people searching for that specific topic, adding your voice to the general discussion. Conversely, hashtags automatically narrow down your audience, allowing your tweets to reach and engage only those interested in the same subject matter.

    The probability of your tweets being retweeted are also higher when you use the right hashtag to share your comments or insights about a subject. People have a natural desire to share these useful insights. Ultimately, you could gain new followers, not because of the hashtags per se, but because your ideas and messages will reach those interested in them in the first place. Including you in the conversation is just a click away.

    Given such a powerful tool for initiating conversation and soliciting engagement, the natural next step is to use these hashtags to market products and services using the Twitter platform. It makes good sense; Twitter is awash with stories of how companies have successfully carried out their marketing campaigns using Twitter hashtags.

    In the U.K., Domino’s Pizza slashed a penny off the price of its featured flavor each time someone tweeted with the hashtag #letsdolunch within a specified time frame. The campaign generated 85,000 tweets and a host of happy diners who were able to enjoy the pizza at a huge discount. Radio Shack asked people to tweet #kindofabigdeal and earned more than 80,000 mentions.

    Even the Obama administration scored a victory over the Republicans on the payroll tax debate. The administration invited people to tweet about what #40dollars means to them. The system’s utter simplicity makes it easy to get your hashtag campaign started. Here are some tips on how to get started.

    Determine the kind of value you aim to derive for yourself and your followers from using the hashtag. Do you intend to crowdsource information? Do you aim to create buzz? Are you looking to provoke conversation? Make sure your intentions and purpose for employing the hashtag are clear and focused. Formulate a hashtag that is relevant to your purpose and the subject you intend to tweet about.

    Check to see if the hashtag you have in mind already exists and is in use. It is also very important to check if your desired hashtag has not taken on some other meaning. Twitter Search, Hashtags.org and Tagalus are some tools you can use to do a quick hashtag check.

    Start tweeting your hashtag. It helps to set the context of your hashtag by briefly explaining what it means. Tweet with moderation. The last thing you want is to be seen as a spammer. Always ask what value you and your followers can get from the tweet you are putting out.

    If it does not exist yet, add your hashtag definition to online tools such as Tagalus.

    Set up an automatic alert tool that sends you an email alert when someone tweets your hashtag. Twilert is one such tool.

    As you can see, the process is simple, but it is not without its pifalls. Just ask McDonald’s. One of the hidden perils of this marketing tool is that your hashtag could get hijacked and used against you. In the case of McDonald’s #McDStories, they mistakenly assumed that the general public shared their own glowing view of themselves.

    To spare yourself from Twitter hijacking, you will need to plan your Twitter campaign to the smallest detail. But since it is more difficult to foretell how anything will end up, you could join in on existing hashtag trends, instead of creating a new one.

    If the conversation is already on-going and established, there is less of a chance that it will get hijacked. And be human. People warm up more to other people rather than faceless corporations.

    via Creating a #Hashtag Campaign on Twitter | Social Media Today.

     
  • tgprice5 9:55 pm on March 6, 2012 Permalink | Reply
    Tags: 50s, archie, edith, exercise, gunsmoke, howdy doody, lucy, , obesity, osteoporosis, television   

    As Archie and Edith Sang: “Those Were the Days.” 

    This is not a screed against childhood obesity in America. It is more of reminiscence. As a baby boomer who grew up in northern West Virginia in the 50’s, we had access to three television channels — two in Pittsburgh and one in Steubenville, Ohio (a plug for Dean Martin’s home town). School after hours were spent with my younger brother and my two cousins running through the woods, swinging from grape vines, engaging in may apple battles (look it up on Wikipedia) from our self improvised forts and trying not to get in trouble before dinner was served at 6 pm sharp.

    After dinner, which usually consisted of one meat dish and three vegetables with mom and dad, we did our homework, and after that we watched Red Skelton, Tennessee Ernie Ford, George Gobel, Lucy and Life of Riley, et al. Lawrence Welk was a stretch, but Saturday night was reserved for Gunsmoke. Of course, early Saturday mornings included westerns Sky King, Cisco Kid, Lone Ranger and Annie Oakley. Howdy Doody was in there somewhere, too. As for the TV remote for my dad, well, that was me. “Son, get up there and change that to Channel 2.” In bed by 9:30 pm.

    (That’s not us, but close.)

    Both parents worked, but we had breakfast every morning that consisted of oatmeal or Cream of Wheat and eggs or cereal always with milk. Last week I went to the local McDonald’s and watched kids from the local area high school ordering a breakfast treat and a giant soda. Nothing against Mickey D’s, but what does this say about parenting.

    I can only imagine what the bone density of these kids will be when they are about twenty years old if they continue to include a Coke or Dr. Pepper for breakfast. A recent autopsy of a 19-year old traffic victim revealed the early onset of osteoporosis.

    Am I being too nostalgic, or should parents encourage activities that do not just involve multiple thumb inputs on a gaming console? I’m all for modern conveniences such as microwaves, ATMs, smartphones, tablets and the Internet, but I do have two recommendations. Make PE class mandatory, if only 3x week and reintroduce health classes that focus on food and nutrition.

    Now, I feel much better.

     
  • tgprice5 6:51 pm on February 24, 2012 Permalink | Reply
    Tags: BizReport, IAB Smart Brief, Pinterest, Ragan Daily Headlines, ReadWriteWeb, Rich Content Daily   

    I’ve Been SEO’d and Key Worded till I’m Blind 

    An early Simon & Garfunkel song featured the lyrics: I’ve been Rolling Stoned and Beatled till I’m blind. Well, with apologies to Paul and Art I feel the same way about SEO and key words. As one who works in PR on a daily basis and who tries to stay current with most developments in the world of social media, I receive up to 150 emails per day. Too many, of course, not requested. But several of the newsletters are quite informative.

    Some of my favorites include ReadWriteWeb, Ragan Daily Headlines, Rich Content Daily, IAB Smart Brief and BizReport. They’re usually packed with the latest stats, facts and surveys, not opinions. I’m going to digress for a moment and state that I really like the clean layout and design of the Huffington Post site (except for those giant banner ads that pop up intermittently).

    However, I’ve noticed a time wasting trend lately. Many of the social media articles have begun to be repetitive, eg, ‘Top 10 key words to improve SEO’; ‘7 ways to increase your blog’s visibility’; ’6 best social media monitoring tools’; ‘5 words to avoid at all costs in headlines.’ OK, maybe not that last one, but how many times do I need to know that Pinterest is one of the fastest growing sites on the Internet?

    Sometimes I feel the social media trend has outpaced common sense. I read a press release the other day that appeared to have been written by a machine. SEO terms were crammed throughout, but the actual copy didn’t communicate much of anything. Guess they wanted quantity over quality.

    My conclusion and it’s certainly not original: content that is timely, informative, even entertaining and aimed at a specific audience will generate its own levels of visibility without a plethora of seo terms crammed in the headline or body copy.

     
  • tgprice5 3:20 am on February 16, 2012 Permalink | Reply
    Tags: adam lashinsky, , supply chain digest, tim cook   

    Apple Declined to Comment 

     

    The recent NYTimes article regarding Apple’s supply chain issues prompted this thought. What do staffers of Apple’s public relations department make in salaries each year? And do they earn those dollars? As everyone knows Apple has a policy of being notoriously secretive.

    Adam Lishinsky’s Fortune magazines article in January pulled back the curtains on Apples’ corporate culture of practicing privacy. I ran a Google search for the following terms: ‘Apple Declined to Comment.’ Hundreds of page views later, I came to the conclusion that Apple would be well served to hire interns to staff the PR Department and save thousands of dollars in salary expenses.

    However, recent news from newly appointed CEO Tim Cook indicates that this policy may be changing, at least a little. He publicly discussed the $98b cash reserve at Tuesday’s Goldman Sachs Technology and Internet Conference.

    In this article in Supply Chain Digest Cook goes on record as saying that Apple is leading  inspections that are now underway and are unprecedented in the electronics industry, both in scale and scope.

    As a public relations professional with over 30 years of experience in the industry, I can respect the limitations that Apples’ PR staffers have been mandated to follow, but with a company’s share price that exceeds $500 (NOTE: see recent WSJ article that describes Apples’ net worth being so vast that some equity analysts are now publishing two sets of quarterly earnings updates: one for companies that make up the S&P 500 including Apple and another without Apple. The delta is mind-boggling. With Apples’ inclusion earnings should indicate a 6.6% year-on-year-rise. Delete Apple and the growth rate shrinks to just 2.8%.)

    Cook now has to lead a company that has the ability to impact, quite frankly, the American economy. Let’s hope his more transparent guidance of the firm will unshackle the internal PR team to actually respond to requests for information, rather than, ‘No Comment.’

     
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