Tracy Sestili, CEO and founder of Social Strand Media, recently wrote what I thought was a very interesting article titled 5 free ways to monitor your brand on Twitter. Tracking mentions of your brand on Twitter has become a daily (or even hourly) requirement for any company or organization concerned about their brand or reputation. And, of course, the word free in association with an online tool is a joy to the heart of any agency that focuses on branding and social media.
Sestili listed the following 5 free Twitter monitoring tools.
1. Twilert : Twilert
2. Kurrently: Kurrently
3. Monitter: Monitter
4. Twitter search: Twitter search
5. Twendz: Twendz
I was wondering if anyone out there in the Blogsphere has tried any of these tools and what type of results were achieved. Any feedback appreciated.